LinkedIn campaigns for a global digital engineering brand

The challenge

SOLIZE delivers digital engineering and manufacturing solutions to businesses around the world. Its buyers are professionals in engineering and industry, and they don't scroll consumer social feeds looking for an engineering partner. SOLIZE needed a clear, credible way to reach them where they spend their working time: LinkedIn.

What we did

• Planned the LinkedIn campaign around SOLIZE's message and the professional audience it wants to reach.
• Designed the ad creative, including the "Driving digital engineering for a brighter tomorrow" campaign.
• Built and launched the campaigns in LinkedIn Campaign Manager, with audience targeting by industry, role and location.
• Managed and optimised the campaigns, refining targeting and creative based on how each ad performed.

The campaign